Nicolas De Santis on CNBC news: “The EU needs to clarify its vision and brand to its citizens”

Nicolas De Santis, CEO of Corporate Vision® and founder of BRAND EU, talked to CNBC about Brexit and the weak brand of the European Union.

Nicolas De Santis, CEO of CorporateVision.io and founder of the BRAND EU Centre (www.brandeu.eu), talked to CNBC about Brexit and the weak brand of the European Union. He told CNBC in London that Brexit, as a word, does not mean anything anymore as leaving the EU covers a very long timeframe, thousands of areas, immense legal issues and key citizen rights issues. His view is that many of the areas involved in Brexit can never be fully resolved in a globalised, interdependent world. “I think that a full Brexit will never happen” and soon we will see its terrible effects on the UK economy. Whatever happens now, will not be a full Brexit but arrangements and patches that will never be as good as being a full member of the EU. This, basically means that unless Brexit is stopped, the UK government will spend the next decade focused on carrying on the result of the EU referendum, instead of focusing on resolving more pressing national and global issues or building the future. The UK Government has become a slave to itself”, he said.

De Santis also believes that the only way out of this situation is to have a new EU referendum. “I believe that as time progresses people will realise that leaving the EU is a utopia reserved for people that still believe that sovereignty in Europe (or elsewhere) is better protected by protectionism rather than full collaboration, cooperation and the sharing of sovereignty. We also have to remember that politicians in UK also lied to people during the EU referendum carrying out a ‘character assassination of the EU’ and its true role in bringing peace and prosperity to Europe and the world”. De Santis explained that the EU did not defend itself properly during the EU referendum and that its weak brand continues to be disconnected from the EU citizens it represents. “Until the EU has a clear ‘strategic’ vision and a ‘friendly’ brand that connects with its citizens, the EU will always remain a project of the ‘elites’ and an easy target for national politicians to attack”, De Santis said.

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jokinbNicolas De Santis on CNBC news: “The EU needs to clarify its vision and brand to its citizens”
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Nicolas De Santis featured in The Herald Scotland about Brexit, Scottish Independence and the EU brand.

Nicolas De Santis, President of global strategy think tank, Gold Mercury International, talks to Marianne Taylor about Scotland, Brexit and BRAND EU’s role in repositioning the brand of EU. De Santis is also the founder of BRAND EU, the initiative to build a better brand and vision of the EU. www.brandeu.eu

Link to actual article
http://www.heraldscotland.com/news/14921362.Scotland_can_veto_Brexit__says_think_tank/

Scotland can veto Brexit, says think tank by Marianne Taylor

SCOTLAND has the power to stop Brexit from happening, the leader of an influential global governance think tank has said.

Nicolas de Santis, head of London-based Gold Mercury International, believes Holyrood must legally be given a vote on the triggering of Article 50, meaning MSPs could choose to veto Brexit.

De Santis, a high-level advisor to the EU, told The Herald Brexit was the ultimate test of devolution and said Scotland should “fight for its right” to be an equal partner in the UK.

He added that First Minister Nicola Sturgeon faced her “biggest and most important job” in the months and years to come in a period that would “define the future of Scotland” either inside or outside the UK.

According to De Santis, a Spanish-born Italian who is also co-founder of the successful online travel agency Opodo, the recent high court ruling that the UK parliament must be given a say on Article 50 – the triggering of which is required to begin the process of leaving the EU – sets an important precedent, regardless of whether the Supreme Court upholds the decision at a hearing next month.

“The high court has told the UK Government that it cannot just unpick legislation and do what it wants without consulting parliament,” he said. “EU law is also, of course, ingrained in devolved law and that is very important.

“Scotland’s role in this is to defend its right to be part of the democratic process and understand what is best for its people.

“It needs to put pressure on to ensure this democratic process is followed. And if it is followed, I don’t think Brexit can happen.

“Theresa May’s government is trying to override the devolved nations and that is politically significant. They are basically saying they don’t care about devolution, that the UK Government will simply do just as it pleases. This attitude is, frankly, unbelievable.

“And it may take the UK constitution to breaking point.”

Gold Mercury International was set up in 1961 by De Santis’ father, Eduardo, and has works with businesses, institutions and governments around the world.

De Santis, who has been advising the EU for more than 20 years and heads Brand EU, an organisation promoting the benefits of EU citizenship, recently had what he describes as an “open and informative” meeting with former First Minister Alex Salmond to discuss Scotland’s position.

But he warned that the EU could not openly support Scotland’s wish to remain part of the EU as it “cannot be seen to get involved in an ‘internal’ matter. It deals with sovereign states, that is the reality”.

He insisted, however, that Scotland could still influence the outcome.

“Scots should not view Brexit as a fait accompli,” he explained. “Scotland should do what it needs to do politically and legally to exercise its rights. Its role is to guarantee that the devolution it received actually means something.

“This is the biggest and most important job Nicola Sturgeon is ever going to have. This will define the future of Scotland.

“And it opens up very big questions. Either the UK creates a real constitution that clarifies these matters and possibly creates a federal system or it will break.

“In 2014 I didn’t want to see Scotland leave the UK. But at that time I did not conceive of Brexit, and that the devolved nations would basically be told what to do.”

Describing the aftermath of the Brexit vote as “a mess, like watching a bad soap opera” De Santis said the past six months demonstrated that pro-Brexit Tories either did not understood the complex nature of membership of the EU, or were prepared to mislead the public about what leaving would mean and rely on “stupid rhetoric” and anti-EU propaganda.

He is now doubtful that leaving the EU is actually possible, despite the Prime Minister’s assurances that “Brexit means Brexit”.

“The EU is comprised of thousands of small items that together create something huge,” he explained. “One by one you have to remove laws, treatise, agreements – I don’t see it as possible in modern times to easily extricate yourself from this, economically or socially.

“The problem is the Brexiteers told people it would be possible, but they didn’t say how it would happen. The leaked memo we saw last week highlighted that they had no idea what they were doing.

“Now Theresa May now has problems everywhere she looks. This conspiracy of a few has opened Pandora’s box.”

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jokinbNicolas De Santis featured in The Herald Scotland about Brexit, Scottish Independence and the EU brand.
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Gold Mercury President meets W.H.O. candidates for next Director General

Nicolas De Santis, President of Gold Mercury International, attended a forum part of the process for electing the next director-general of the World Health Organization (WHO). Chatham House organised this unprecedented event to meet the six candidates nominated by their governments. The candidates are undergoing a process of scrutiny by WHO member states and its executive board prior to the election of a new director-general by the World Health Assembly in May 2017.

Global Health Governance is a crucially important issue in a globalised and interconnected world. The health challenges facing national governments and the international community are enormous, especially regarding increasing healthcare costs. Achieving ‘universal health coverage’ to ensure that all people obtain the health services they need without suffering financial hardship when paying for them is a key WHO objective. Another key area is the critical role of WHO in advancing better coordination and implementation of international health regulations in diverse areas of health governance. To achieve these mega goals for sustainable development, the next DG of the World Health Organization has to be a great visionary leader but also must know how to navigate the difficult political landscape of our complex world.

said Nicolas de Santis, President of Gold Mercury International.

The six WHO candidates are: Dr Flavia Bustreo, Italy, Professor Philippe Douste-Blazy, France, Dr David Nabarro, United Kingdom, Dr Sania Nishtar, Pakistan, Dr Miklós Szócska, Hungary, Dr Tedros Adhanom Ghebreyesus, Ethiopia. The event was Co-chaired by David Heymann, Head and Senior Fellow, Centre on Global Health Security, Chatham House.

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Nicolas De Santis, President of Gold Mercury International with Dr Flavia Bustreo, Italy, one of the six candidates for next Director General of WHO.

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Carol TranjanGold Mercury President meets W.H.O. candidates for next Director General
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Nicolas De Santis, President of Gold Mercury, meets Ambassador of Turkey to the Kingdom of Spain.

Mr De Santis met H.E. Mr Ömer Önhon, to discuss the situation in Turkey, the European Union, and the forced migration crisis affecting Europe, Turkey and the Middle East.

Turkey is a regional power and a critical ally in the region for Europe. It is in the interest of the EU and Turkey to develop even closer economic and diplomatic ties for the future”

said Nicolas De Santis, President of Gold Mercury International.

On 15 July 2016, a coup d’état was attempted in Turkey against state institutions, including, but not limited to the government and President Recep Tayyip Erdoğan. The coup failed after forces loyal to the state defeated the rebel faction of the Armed Forces.

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Carol TranjanNicolas De Santis, President of Gold Mercury, meets Ambassador of Turkey to the Kingdom of Spain.
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Phoenix TV News, China’s biggest independent TV Channel, interviews Nicolas De Santis on Brexit and NATO

Nicolas De Santis, President of Gold Mercury International, was interviewed by the largest Chinese independent international broadcaster, Phoenix TV, on Brexit, the upcoming NATO Warsaw Summit and the State of World Affairs.

Brexit causes great concern in China due to the large Chinese investments in UK and Europe. China is the EU’s second trading partner with over 1 billion dollars of daily trade.

On the upcoming NATO Summit, De Santis explained that it has a full agenda. Top priorities for the NATO Warsaw Summit potentially include: the migrant crisis; the Ukraine crisis; future NATO troop deployment in Poland and the Baltics; negotiations with new potential NATO allies (Georgia, Serbia, Ukraine); future NATO (and U.S.) presence in Afghanistan; Islamic State strategy; Libya and the Mediterranean; Cyber warfare and a potential NATO naval fleet in the Black Sea.

NATO Chiefs past and present have supported that NATO prefers the UK to remain in the EU. The European Union is considered a bastion of stability in this very unstable world and now is not the time to create political and economic instability within European countries. If article 50 of the EU Treaties is triggered, it will extend that uncertainty in UK and Europe for decades”

Added Nicolas De Santis, President of Gold Mercury International and Founder of BRAND EU.

On Phoenix TV
With 56 news bureaus and production teams located worldwide, Phoenix TV is a multi-channel television broadcaster with presence in China, Europe, North America and Hong Kong. It currently has an audience in excess of 360 million worldwide.Phoenix internet website (www.ifeng.com) is ranked top in broadcasting platforms, ahead of BBC.com and CNN.com.

 

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Aida SanchezPhoenix TV News, China’s biggest independent TV Channel, interviews Nicolas De Santis on Brexit and NATO
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Nicolas De Santis talks to CNBC Italy on the aftermath of Brexit and what it means for Europe and the world

A sleepless and exhausted Nicolas De Santis, President of Gold Mercury International and founder of BRAND EU, the European Union brand Centre, talks to CNBC Italy in front of the UK Houses of Parliament on the Brexit vote and its potential implications.

On Thursday 23 June, the British people turned out in great numbers to vote for the EU referendum. Brexit won, with 51.9 per cent voting to leave the European Union and 48.1 per cent voting to stay. Nicolas De Santis presents his views and analyses the UK’s EU referendum campaign, Brexit and the potential future scenarios and immediate repercussions for Europe and the rest of the world.

There is a lot of uncertainty over what the consequences of Britain’s departure from the European Union will be and how Brexit will change the world, but it’s safe to say that the impact of Brexit will spread beyond the United Kingdom’s borders and will affect markets worldwide.

Said Nicolas De Santis, Founder of BRAND EU and President of Gold Mercury International.
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Aida SanchezNicolas De Santis talks to CNBC Italy on the aftermath of Brexit and what it means for Europe and the world
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Spanish Financial Newspaper Cinco Dias features Nicolas De Santis

The President of Gold Mercury International, Nicolas De Santis, was featured in the leading Spanish financial newspaper, Cinco Dias.

The article discusses his work on the new LOS40 project, which will transform the international music radio station brand into a digital and entertainment powerhouse. The interview also covers Nicolas De Santis’s work on the BRAND EU Centre and his efforts to avoid Brexit in the UK.

Link to interview on cincodias.com

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LA SER Radio interviews Nicolas De Santis about LOS40 Radio Project and Brexit

Nicolas De Santis was interviewed by star presenter Javier Del Pino in the ‘A Vivir’ programme, which draws a record audience on weekends.

Del Pino and De Santis discussed the new vision and transformation of LOS40 into a digital entertainment company. The interview also covered Nicolas De Santis’s work on the BRAND EU Centre to re-invent the brand of the EU and his efforts to avoid Brexit in the UK.

 

Link to article on cadenaser.com

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jokinbLA SER Radio interviews Nicolas De Santis about LOS40 Radio Project and Brexit
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CNBC Interviews Nicolas De Santis on Brexit and EU Referendum

Nicolas De Santis was interviewed by presenter Angela Antetomaso of CNBC Italy to discuss the impact of Brexit on the world, and the present situation in the UK with regards to the EU referendum.

De Santis explained that the EU referendum will be a very close race until the very end, as both camps fight for people’s hearts and minds as well as votes.

 

 

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jokinbCNBC Interviews Nicolas De Santis on Brexit and EU Referendum
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Nicolas De Santis meets with Alex Salmond and Carles Puigdemont

Nicolas De Santis, President of Gold Mercury International, met the former First Minister of Scotland, Mr Alex Salmond, and the President of Catalonia, Mr Carles Puigdemont, at Gold Mercury House in London.

Gold Mercury hosted a radio programme led by the leading Spanish radio channel Cadena SER as part of its work to discuss and debate the future of Europe.

BRITAIN’s exit from the EU could have a knock-on effect prompting the Spanish region of Catalonia to launch its own independence bid. The future of Europe and the EU includes discussing and understanding separatist and independence movements, especially in key nations such as the UK and Spain”

said Nicolas De Santis, founder of BRAND EU (The European Union Brand Centre) and President of Gold Mercury International.

Mr Puigdemont, 53, was elected as President of Catalonia in January 2016, following an agreement between the pro-Catalan independence parties Together for Yes and the CUP.

The upcoming EU referendum in the U.K. will be carefully monitored within the Spanish region of Catalonia, we will monitor any reaction and digest what that could mean for Catalonia’s own separatist ambitions”

said President Puigdemont.

For its part, the EU has said that it should not be taken for granted that an independent Catalonia could even stay in the EU as it does not want to set a precedent for other separatist movements in Europe.

The U.K. referendum on June 23 is just three days before a national election re-run in Spain on June 26 (following an inconclusive election in December last year). Puigdemont believes that the recent political situation in Spain – one of stalemate and indecision with parties refusing to work with each other – would be repeated and that the Catalonia issue would remain unresolved.

 

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jokinbNicolas De Santis meets with Alex Salmond and Carles Puigdemont
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